Digital Marketing Specialist
Basis:
Permanent Full Time
Area of Interest:
Marketing
Location:
Remote - Portugal; Remote - Spain
Who we are:
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Digital Marketing Specialist who will drive the management and optimization of paid media channels, lead generation campaigns, and on-site CRO initiatives across various regions. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:
As a Digital Marketing Specialist, your key area of responsibility will be collaborating with cross-functional teams to orchestrate lead generation and paid media initiatives, ensuring a high-converting user experience, and implementing data-driven optimization strategies to maximize campaign performance. You will need to work closely with international marketing teams, web development teams via Jira, and various stakeholders to manage content updates and digital marketing programs.
To be successful in this role, you will be a highly organized, goal-oriented self-starter with extreme attention to detail and the ability to work well both individually and in a team environment. In addition, the successful candidate will have strong communication skills with the ability to handle multiple projects simultaneously and use data-driven metrics to drive website improvements.
How you'll make an impact:
- Lead the creation, development, and optimization of web pages on geotab.com via the CMS, overseeing all content updates while driving website insights into actionable recommendations for continuous improvement.
- Support the implementation of UX/UI design, Conversion Rate Optimization (CRO), and traffic optimization strategies to enhance website performance and user engagement.
- Implement SEO best practices and technical tasks using tools like Ahrefs and Screaming Frog to maximize search engine visibility, maintain site health, and ensure content accuracy across all regions.
- Implement campaign continuous improvement workflows consistently analyzing and optimizing campaign assets and structure through data driven processes.
- Collaborate with cross-functional teams, including international marketing teams, to support the success of the website and execute global digital marketing strategies and programs.
- Analyze website and campaign performance using Google Analytics and Search Console; generate reports to identify areas for improvement and drive data-driven optimizations.
- Identify bugs and technical issues on Geotab.com.
- Initiate web development tasks by submitting detailed development tickets in Jira for resolution.
- Conduct and analyze scheduled website audits to guarantee accuracy, completeness, and adherence to standards.
- Manage incoming web request tickets using Wrike and Jira, including prioritization, assignment, resolution, and communication with stakeholders for clarification and updates.
- Speahead the creation and deployment of new microsites from conception to launch.
- Stay ahead of the curve on the latest trends and lead the charge on AI Search. Measure performance, optimize pages, and consistently improve Geotab’s presence across AI search sources like Google AI Overviews, Chat GPT, Perplexity AI and more.
- Provide assistance with basic audio/video editing tasks as needed.
- Support the implementation and training of new marketing technologies (e.g., Hubilo, Rive) by providing assistance with setup and documentation.
- Help develop and create interactive content across digital marketing platforms and channels.
- Provide support in the production of online events on social platforms such as LinkedIn Lives, podcasts, and webinars.
- Direct the management of all Google profiles, including Google My Business, ensuring their good standing by regularly updating business information, monitoring for policy violations, and resolving any issues to maintain accuracy, visibility, and compliance.
What you'll bring to this role:
- 3 - 5 years of experience in Digital Marketing or a related field.
- Experience with UX/UI design, CRO & Traffic Optimization.
- Proven experience using SEO tools (Ahrefs, Google Analytics, Google Search Console) and data metrics to drive improvements.
- Highly organized and goal-oriented and business minded.
- Technical proficiency in G-Suite (Docs, Sheets, Slides) and experience working with translated and localized content.
- Proven ability to translate business objectives into clear digital performance strategies with clear KPIs.
- Experience working with translated & localized content.
- Strong project and process management skills with the ability to manage multiple timelines and contrasting priorities.
- Excellent verbal and written communication skills with an extreme attention to detail and grammatical accuracy.
- Organizational and time management skills.
- Ability to work effectively in a team environment as well as individually.
If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
How we work:
At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.