Events Manager

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Events Manager who will assume a pivotal role in orchestrating Geotab Events with a comprehensive strategic approach. This multifaceted position encompasses event management operations, budget planning, and event execution. Notably, it spearheads the strategic evolution of our global event ecosystem, delving into the intricate dynamics of annual scheduling and conducting in-depth pre, during, and post-event reporting analyses. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

The Events Manager will own a portfolio of events developing the strategy and execution of annual Regional Events that support the business objectives and goals as determined by Executive Leadership. In this role you are an autonomous and results-driven marketing professional, with a track record of executing and delivering highly impactful, large-scale events. This role will have an expected hands-on approach with event management, and requires excellent project management skills.

How you'll make an impact

• Lead and manage industry events for key portfolios of Geotab’s business, including pre-planning event execution and post-event reporting.

• Manage vendor event budget. Handle invoicing for events and provide accurate timely budget reports.

• Lead elements of Geotab’s marquee annual event, Geotab Connect. Work alongside Business Development, Segment Managers, Product, and other internal teams as required. Support in day-to-day liaison with production vendors.

• Research, evaluate and recommend strategic software solutions that create efficiencies, cost savings and established process that deliver business needs (ie. iCapture, Sendoso,Cvent etc.)

• Monitor and understand industry trends, identify issues and opportunities and provide recommended action to appropriate stakeholders, gather, integrate information/research and interpret existing views of the target audience to support the development of future events.

• Maintain and build a comprehensive database of industry contacts, vendors, and venues.

• Develop event-specific organizational tools such as production timelines, contact lists, on-site deliverables schedule and ensure all internal and external individuals supporting designated events/projects are in alignment.

• Manage, oversee and develop relationships with external vendors (Skyline, metroConnections etc.) and align services and production with internal company brand guidelines, budgets and strategic business goals.

• Consult with stakeholders in Revenue Generation (Sales), to ensure strategic alignment of goals and provide recommendations on event-related sales activities.

• Align with leaders in implementation of Saleforce.com and Marketing Cloud campaign structures and associated lead tracking and lead nurture automation processes to identify ROI results for every event.

• Lead event specific content creation, communications, and materials for pre-event, execution, and post-event stages including outbound email, social media campaigns, videos, presentations, collateral, signage, etc.

• Actively update the company-wide global events calendar, keeping all details up to date and accurate.

• Deliver programs and events to a high level standard of execution and encourage innovation and creativity in event planning and execution.

• Support Geotab global strategic initiatives.

• Maintain a high level of customer satisfaction to ensure retention and growth of business through repeat events and developed relationships.

What you'll bring to the role

• 5-8 years of experience in Event Management.

• Post-secondary diploma/degree with a specialization in Business Administration, Marketing, or a related field.

• CMP Designation (Certified Meeting Planner) highly valued.

• High accuracy and meticulous attention to detail is crucial when ensuring proper event execution. 

• Adaptability to work well under pressure and respond to fast changing priorities and deadlines.

• Demonstrated ability to perform well in a highly dynamic, geographically diverse, and rapidly changing environment.

• Experience with managing a budget.

• Move easily between generating big, creative ideas, and driving ongoing process improvement.

• Strong oral and written communication competency, with ability to influence external and internal stakeholders.

• Track record of taking ownership and driving results.

• Proven analytical and data decision-making capabilities and making business recommendations to drive event performance.

• Technical competence using software programs, including, but not limited to Google Suite for business (Sheets, Docs, Slides).

• 20-30% international travel required for events.

Why job seekers choose Geotab