Manager, Video Production
Basis:
Permanent - Full Time
Area of Interest:
Marketing
Locations:
Oakville, ON / Toronto, ON
Lead proactive strategic planning for video content, aligning with business objectives and key stakeholder needs, including integration with marketing, sales, and product development.
Coordinate video production efforts with product launches and go-to-market strategies while staying abreast of industry trends and innovative techniques to enhance brand impact.
Develop an annual video strategy aligned with marketing and company objectives.
Conceptualize and produce multimedia content like podcasts, case studies, promotional, product, and marketing videos.
Address diverse international and multi-language needs.
Lead brainstorming, scripting, storyboarding, and resource allocation for project success.
Collaborate with creative teams for innovative content ideas and maintain high-quality standards, ensuring compliance with legal and company standards.
Develop and oversee production schedules for timely project execution.
Manage logistics for video shoots, including location selection and equipment management.
Coordinate the entire production process, aligning it with marketing strategies and company goals.
Lead and mentor a team of internal video production specialists, fostering a collaborative and creative environment and enhancing team skills and performance.
Coordinate logistics for crew, talent, and equipment to ensure smooth operations.
Foster a culture of innovation by encouraging the team to adopt and experiment with new tools and creative techniques in video production.
Oversee and conduct video and sound editing, format selection, media import, and raw media organization.
Enhance productions with graphics, titles, music, voice-overs, sound effects, and closed-captioning.
Collaborate with internal and external stakeholders on project pricing and requirements.
Maintain effective relationships with third-party agencies and internal teams.
Manage and curate the company's video library and oversee external video channels.
Perform regular audits of video platforms for performance and compliance.
Diligently monitor and analyze video and broadcast metrics to extract key insights, guiding strategic refinements for enhanced effectiveness.
Assess Return on Investment (ROI) and quantify the business impact of video content, enabling data-driven decisions for future projects.
Oversee the budget for video production and ensure optimal resource and equipment utilization and maintenance.
Plan and conduct on-site video shoots, manage travel, required rentals, and location arrangements.
Lead the creation of various video types, including corporate, customer proof/advocacy, and product-related videos.
Coordinate video planning for large company events, ensuring comprehensive coverage and high-quality production.
Develop and improve internal video production processes, including intake, vendor management, quality assurance, and adherence to guidelines.
Manage relationships with external vendors, negotiate contracts, and handle budgets for cost-effective production solutions.
Select, hire, and lead crew and talent, providing direction and coaching.
Provide guidance on video production equipment, software, and techniques, ensuring up-to-date technology and equipment maintenance. Pushing the team to innovate using the latest tools and techniques.
Bachelor's degree or college diploma in Marketing, Film, Video, or a related field.
At least 10 years in a creative marketing role, including 8+ years in video editing and motion graphics. Traditional animation skills are an asset.
Extensive experience working in agency environments, the tech industry, or similar fields.
Expertise in Adobe Creative Cloud (Premier Pro, After Effects), Final Cut X, and Adobe Audition.
Proficient with professional cameras, prosumer camcorders, various HD and SD formats.
Strong skills in pre-production planning, studio and field production, lighting/grip, scriptwriting, storyboarding, and photography.
High technical aptitude and quick learner of new systems.
Proficiency in Microsoft Office Suite and G Suite.
Knowledge in audio production (small format mixers, compression, EQ, effects processors) and recording techniques.
Proficiency in digital video editing, motion graphics design, and video compression for multiple platforms.
Confidence in leading projects independently or in teams.
Experience directing teams on set and in production environments.
Ability to manage projects efficiently in fast-paced settings through tight timelines.
Excellent persuasive communication and interviewing skills.
Ability to translate complex technical ideas into compelling multimedia marketing assets.
Leadership qualities to attract and motivate team members.
Excellent verbal and written communication skills, adept at training diverse audiences.
Resourcefulness, detail orientation, and a strong commitment to deadlines.
Proficient in analyzing video and broadcast analytics for content strategy improvement.
Experience in managing significant production budgets and resource optimization.
Experience in enhancing internal processes, including video production intake, quality assurance, and brand guidelines adherence.
Excellent organizational abilities with a focus on quality, detail, and accuracy. Capable of managing multiple high-priority tasks.
Flexible and adaptable, capable of leading change and working with tight deadlines.
Energetic team player with a proactive approach to problem-solving.
Strong project management skills, with the ability to identify needs, develop solutions, and manage projects to completion.
Proven capability in problem-solving and making well-judged decisions, backed by strong analytical skills.
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