Who is Geotab:

Geotab, a global leader in IoT and connected transportation, collects rich location, engine and vehicle behavior data to provide valuable insights for customers. Geotab is deployed worldwide in over 130 countries and is utilized by more than 40,000 customers around the globe. Collecting over 4 billion data points daily, Geotab is utilized by fleets both large and small to better manage their light, medium and heavy duty vehicles as well as the latest available electric vehicles. Global demand for telematics is increasing and Geotab is rising to the challenge. Are you ready for the challenge? If so, visit us at careers.geotab.com to apply today. To see what it’s really like to be a Geotabber, follow us on Instagram, Twitter or Facebook @InsideGeotab to get an inside look into life at Geotab.

Who we are looking for:

We are always looking for amazing talent who can contribute to our growth and deliver world class results! Geotab is seeking a Senior Product Manager, optionally based in our Kitchener-Waterloo (KW) office, in order to grow and direct the early stages of a new B2B business model, serving a new segment for Geotab.

Geotab’s KW Product Management Team is the nexus for Customer Development and Discovery. The team’s priority is to drive market-driven revenue growth. To achieve that, the team’s scope includes both discovery and incubation of new business models, as well as growing current in-market business models, in response to market feedback. Our toolbox draws on practices from Lean Startup, Strategyzer, Customer Development/Discovery (Steve Blank), Strategyn, Pragmatic Marketing, and many others in between.

Duties and Tasks / Essential Functions:

* Get out of the building. Both literally and figuratively. This role is about the customer, and your ability to gain deep market knowledge.

* Perform customer discovery interviews in order to extract meaningful insights on unmet needs which Geotab can uniquely serve.

* Digest the various inputs to uncover patterns and the underlying pain points.

* Prove or disprove customer assumptions: jobs, related pains and desired gains, or job mapping / jobs-to-be-done framework.

* Solution - build, buy or partner? For partner, identify strategic solution partners, and build partnerships of mutual benefit.

* Research, validate and recommend pricing.Research and advise the marketing positioning, for clarity and uniqueness of our solution approach.Balance short term investments to support early adopter sales, with long term strategic investments.

* Collaboratively define and drive reporting and monitoring mechanisms against set growth goals and metrics: both quantitative and qualitative.

* Design and execute market feedback loops:

- Sales: win and loss interviews and analysis, to identify hard sales blockers and soft sales objections, in partnership with Geotab Resellers.

- Retention and Referral: feedback / satisfaction / effectiveness interviews and analysis, in partnership with Geotab Resellers.

Experience / Skills Required:

* Post-secondary education in a related business, communications, or technical program, or equivalent experience.

* 8+ years of experience in product management. Bonus for telematics, connected car, IoT, or SaaS environment.

* Impeccable written and verbal communication skills.

* Excellent, excellent listener.

* Demonstrated resourceful and analytical mindset.

* Ability to stitch together disparate insights to uncover common patterns.

* Able to operate effectively in time-sensitive and high-pressure situations.

* Strong presentation skills, both in person and over web conference.

* Rarely cause those around you to facepalm (to many people, you will be the face of Geotab).

Our Product Management Team:

The responsibility scope for the Geotab KW Product Team falls into the following 3 areas:

1. New business model discovery: Success is killing bad ideas quickly, in order to narrow in on important and unmet needs, with good monetization potential. Lots of hypothesis testing, experiment design and quick execution.

2. New business model incubation: With sufficient business model validity, next is incubating and growing new business models. Be the Growth Manager, set and drive growth metrics, working with the support of a cross-functional team. Guide initial stages of growth with early adopters and beyond.

3. Growth trajectory for in-market business models: For the business models that are actively being sold in-market today, actively put in place and practice qualitative and quantitative feedback loops to recommend business model changes towards continued revenue growth targets (e.g. unblock trending sales objections, adapt to a new market segment, disrupt with a new lower priced offering, pivot the solution to a better fit, etc.). Work with early adopter customers to learn and adapt based on feedback, and continue business model validation.

Meet your future co‑workers

See what's happening @InsideGeotab