Channel Marketing Manager, Carrier

Basis:

Permanent - Full Time

Area of Interest:

Marketing

Locations:

Canada

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Channel Marketing Manager who will be responsible for channel lifecycle marketing strategy for major US and Canadian Telco Partners. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you’ll do

As a Channel Marketing Manager you will work with marketing and sales leadership to set and achieve business targets, and provide monthly, quarterly and annual marketing performance. Additionally, you will be the key point of contact for our Carrier partner relationship to support the development of joint channel marketing plans that help deliver against sell-in and sell-through targets.

How you’ll make an impact

  • Driving, and executing joint marketing strategy and go-to-market planning across all aspects of the marketing mix: merchandising, sales tools, training, media publications, digital, events, etc.

  • Building and growing marketing relationships to influence partner mindshare for ATL and BTL initiatives.

  • Leverage data-driven sales, operations and management strategies to inform and scale marketing campaigns and channel programs.

  • Communicate internally the needs of the channel to help influence decision making. Identify and develop required marketing assets to support marketing strategy and promote joint offerings.

  • Manage annual budgets for each partner including implementation of MDF funding and reporting against key metrics including: CPL.

  • Track, measure and report marketing program success.

  • Lead creative campaign briefing discussions with partner contacts, with ability to drive influence with partner leadership and partner agencies. Serve as an expert of both Geotab and partner brands, ensuring all activity delivers joint value outcomes and adheres to all privacy and data protection compliance requirements.

  • Facilitate roundtables, customer briefings and other forums to develop customer advocacy and VOC.

What you’ll bring to this role

  • Minimum of 5+ years managing commercial and marketing relationships with Telecom Wireless Carriers / Fortune 500 accounts.

  • Must have demonstrated experience driving cross-channel portfolio growth through scalable marketing strategy.

  • High energy, collaborative team member with demonstrated ability impacting and influencing across various functions and at all levels of an organization.

  • Ability to execute against multiple priorities and excel in a fast-paced, results-oriented work environment.

  • Must have strong critical thinking skills and proven track record leading innovative business improvements in multichannel environments.

  • Disciplined strategic planning, execution and analysis of all programs to maximize customer loyalty and optimize promotional strategies.

  • Experience influencing price, distribution and merchandising placement, as well as launching rewards/recognition/spiff programs.

  • Bachelor’s degree in Marketing, Business Administration, Commerce, Sales or related field.

Apply now