All
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Senior Channel Marketing Manager, Strategic Partnerships

Basis:

Permanent - Full Time

Area of Interest:

Marketing

Location:

Waterloo, ON, Canada

Who we are

Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Marketplace, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram, Twitter or Facebook.

At Geotab, all staff must be fully vaccinated in order to be eligible to work in our North American offices at this time. Accordingly, any job offer for an onsite position resulting from this posting will be conditional upon the successful candidate providing evidence of full vaccination. Accommodations may be made for those who cannot be vaccinated based on medical or other legally protected grounds.

Geotab policies and requirements are subject to change based on local or federal guidelines.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Channel Marketing Manager, Strategic Partnerships, who will be responsible for channel lifecycle marketing strategy within our Strategic Account partnerships.

What you’ll do:

As the Senior Channel Marketing Manager, Strategic Partnerships you will work with sales leadership to set and achieve business targets, and provide monthly, quarterly and annual marketing performance. You will be the key point of contact in all strategic account partnerships to develop joint channel marketing plans to help deliver against sell-in and sell-through targets.

How you’ll make an impact
  • Influence partner mindshare for and ATL and BTL initiatives that quantifiably drive pipeline, new growth and expansion.

  • Leverage data-driven sales, operations and management strategies to inform and scale marketing campaigns and channel programs.

  • Act as “voice of the channel” advocating for partner requirements and processes to sales, marketing, product, senior management etc., with reporting on key channel metrics and analytics.

  • Manage annual budgets for each partner including implementation of MDF funding and reporting against key metrics including: CPL.

  • Work with cross functional teams to develop competitive benchmarking and customer intelligence insights that support our joint market strategy.

  • Lead creative campaign briefing discussions with partner contacts, with ability to drive influence with partner leadership and partner agencies. Serve as an expert of both Geotab and partner brands, ensuring all activity delivers joint value outcomes and adheres to all privacy and data protection compliance requirements.

  • Drive strong execution across all aspects of the marketing mix: merchandising, sales tools, training, media publications, digital, events, etc

  • Facilitate roundtables, customer briefings and other forums to develop customer advocacy and VOC.

What you’ll bring to this role
  • Minimum of 8+ years managing commercial and marketing relationships with Fortune 500 accounts. Must have demonstrated experience leading teams in driving cross-channel portfolio growth through scalable marketing strategy.

  • High energy, collaborative leader with demonstrated ability impacting and influencing across various functions and at all levels of an organization.

  • Ability to execute against multiple priorities and excel in a fast-paced, results-oriented work environment.

  • Must have strong critical thinking skills and proven track record leading innovative business improvements in multichannel environments.

  • Disciplined strategic planning, execution and analysis of all programs to maximize customer loyalty and optimize promotional strategies.

  • Experience influencing price, distribution and merchandising placement, as well as launching rewards/recognition/spiff programs.

Why job seekers choose Geotab

Work from home and flex work arrangements

Baby bonus

Home office reimbursement program

Online learning and networking opportunities

Electric vehicle purchase incentive program

Competitive medical and dental benefits (full-time employees only)

Retirement savings program (full-time employees only)

How we work

At Geotab, we understand that the world is always changing and that we need to change with it. Geotab has adopted a hybrid model for working, including a flexible work from home program, with the opportunity to work in our safe, clean offices. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Click here to learn more about what happens with your personal data.

Apply now