Geotab Careers

Content Editor

Basis:

Full Time

Team:

Content Optimization

Location:

Oakville, ON, Canada

Who is Geotab
Geotab, a global leader in connected transportation and IoT, is one of the fastest-growing technology companies in North America and a certified “Great Place to Work.” Each day, Geotab processes billions of data points from over 1.8 million connected vehicles. Geotab extracts actionable insights from this data, empowering businesses to track and manage fleets of every size. Geotab’s hardware devices, software platforms and applications help keep drivers in over 130 countries compliant, safe and efficient. Global demand for telematics is increasing and Geotab is leading the way. Are you ready to join us? To see what it’s like to be a Geotabber, follow us @InsideGeotab on Instagram, Twitter or Facebook today!
Who we are looking for
We’re searching for an enthusiastic marketer passionate about writing and editing content. In the Content Editor position you will work closely with the Marketing Team to create, edit and publish content pieces in a variety of formats. This includes web pages, brochures, blog posts, emails, social campaigns and more. The successful candidate has a passion and flair for writing and wants to hone their skills through various types of communications.
What are the details of this position
As a Content Editor, your key areas of responsibility will be to identify new content topics, SEO ranking opportunities based on keyword research including Google answer box / featured snippets, and evergreen content opportunities, which align with and support segment marketing content goals You will need to work closely with additional writers on the Marketing team, Sales and Marketplace departments, as well as technical subject matter experts at Geotab. To be successful in this role you will be a self-starter with strong written and verbal communication skills. In addition, the successful candidate will have the ability to develop effective solutions, pay strong attention to detail, and be able to meet deadlines while working under pressure.
Duties and Tasks/Essential Functions
  • Contribute and adhere to the Geotab Written Style Guide and the Content Standards, Best Practices and Procedures

  • Create compelling and engaging copy that attracts traffic and converts

  • Work with internal content team, subject matter experts, freelance writers and designers to execute the content plans on time, including writing assignment briefs and editing and optimizing submitted pieces

  • Curate content for Geotab and sponsored email newsletters

  • Improve and optimize existing content for better search ranking and online marketing

  • Conduct keyword research and format articles following SEO best practices

  • Report monthly on content performance metrics including subscriber growth and successful tactics

  • Stay current on content marketing best practices and technology

Experience/Skills Required
  • Exceptional writing and editing skills and strong attention to detail

  • Bachelor’s degree in English, journalism or communication

  • At least 3-5 years experience in content writing as part of a high performance marketing team

  • Outstanding organization and communication skills

  • Demonstrated ability to handle multiple projects simultaneously, work quickly and deliver on time

  • Knowledge of G-suite tools, Google Docs, Slides, Sheets and Google Analytics is an asset

  • Knowledge of SEO and digital content optimization tactics considered an asset 

What makes our staff passionate about Geotab?
  • Table Tennis at the office - bring your own bat!

  • Great accommodation (brand new office building, height-adjustable desks)

  • Light breakfast served daily

  • Hot lunches or fresh sandwiches served every Friday

  • Geotab-sponsored sports teams and social events

  • Full medical benefits and 4% company matching RSP (full-time employees only)

Our Core Values
Geotab is shaping the future of telematics. Using leading technology, we embrace change and challenge the status quo. To stay ahead of the curve, we keep Geotabbers energized with data bootcamps, course subsidies, Friday lunches, and more. We believe collaboration leads to innovation; our teams stretch across floors, cities and continents. All employees, from the CEO to the summer students, maintain an open-door policy. Whether we’re fine-tuning our products, or boosting our office culture, we’re building a foundation for long-term success. To us, this means safer roads, more efficient fleets and a team of dynamic Geotabbers!
Geotab encourages applications from all qualified candidates. Geotab is committed to accommodating persons with disabilities throughout the interview, selection and employment process. If you require accommodation at any stage of the application process or want more information about our accommodation policies and practices, please contact us at (416) - 434 4309.

See what's happening @InsideGeotab