Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Lead Product Marketing Manager who will own and lead key components of GTM strategy for a critical product line, platform, or vertical initiative. The projects will vary in scope, complexity, and affected business area. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you’ll do:

As a Lead Product Marketing Manager, your key area of responsibility will be creating and refining product positioning, messaging, and launch strategy while driving market understanding through competitive intelligence and customer insights. You will need to work closely with Geotab’s Product, Engineering, Design, Data, Sales, and Business Development teams, as well as communicate with external vendors and partners.

To be successful in this role you will be a self-starter with strong written and verbal communication skills, and have the ability to quickly understand complex, technical concepts. In addition, the successful candidate will have strong analytical and project management skills with an ability to identify needs, develop effective solutions, and manage projects through completion. The successful candidate will also be able to manage multiple timelines and contrasting priorities to ensure timely results.

How you'll make an impact:

Strategic Go-to-Market (GTM) Leadership: Own key components of GTM strategy for the product line. This includes market analysis, product positioning, messaging, influencing pricing, and orchestrating impactful launches to secure market leadership.
Market Intelligence & Customer Feedback Loop: Serve as the subject matter expert on our markets and buyers by synthesizing competitive intelligence and customer insights. Establish and scale a formal customer feedback loop to ensure a continuous flow of actionable insights shapes the product roadmap and lifecycle.
Positioning, Messaging & Thought Leadership: Develop and refine foundational messaging frameworks, powerful product positioning, and compelling value propositions. campaign messaging, and other thought leadership content tailored to target markets, and represent the company in public forums.
Cross-Functional Alignment & Leadership: Unify and align Sales, Product, Marketing, and Business Development teams through proactive leadership in GTM planning, launch plans, validation cycles, and campaign priorities.
Sales & Partner Enablement: Design and deploy internal GTM onboarding paths, training materials, and partner-specific messaging frameworks. Develop co-marketing strategies to empower sales teams and strategic partners to succeed.
Product Adoption & Customer Education: Drive product adoption by creating and scaling customer-facing content, documentation, and educational materials that support the entire customer lifecycle.
Mentorship & Functional Excellence: Act as a mentor and coach to junior team members, playing an instrumental role in elevating the quality, consistency, and impact of the entire marketing function.
Performance Measurement & Fiscal Oversight: Define the key performance indicators for GTM success and be accountable for monitoring tactical metrics like pipeline, lead generation, and product adoption. Manage the associated marketing budget and resources to maximize ROI.
Category Design & Strategic Narrative: Evolve and own the product narrative. Shift the market conversation from generic traffic analytics to deterministic "Commercial Movement Insights." Position the platform as the undisputed source of truth for infrastructure and economic planning.

What you'll bring to the role:

8 - 10 years of experience in B2B SaaS product marketing, preferably in data analytics, transportation technology, smart cities, or geospatial intelligence (GIS).
Bachelor’s degree in Marketing, Business Administration, Commerce, or a related field.
Strategic Go-to-Market Expertise: Proven ability to own and execute complex go-to-market strategies and cross-functional launches that drive measurable business outcomes.
Master Communicator & Storyteller: Exceptional ability to distill complex, highly technical data science and API concepts into simple, executive-ready ROI narratives.
Data-Driven Mindset: Highly skilled in market research, in-depth competitive analysis, and translating data into actionable strategies and buyer personas.
Collaborative Leadership: Demonstrated ability to build consensus and drive alignment across cross-functional teams and build relationships with industry analysts.
Technical Savvy: Experience with B2B SaaS and Data-as-a-Service (DaaS) business models, and a proficiency in leveraging AI toolsets and generative platforms for workflow optimization.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.

The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.

Hiring Range

$113,000—$150,700 CAD