Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an AEO Content Analyst who will be responsible for the creation, curation, and continuous improvement of online content designed to rank and positively influence Geotab’s presence on AI search engines and AI agents. This role leverages AI tools and analytics platforms to identify and action key countermeasures to impact performance indicators like Visibility, Sentiment, and Citations. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

As an AEO (Answer Engine Optimization) Content Analyst, your key area of responsibility will be creating and managing content designed to positively influence LLM engines across key AI metrics while leading an AI-first content approach. You will be responsible for implementing continuous improvement processes guided by AI analytics, performing regular content audits, and managing performance dashboards to ensure content aligns with user needs and industry trends. You will need to work closely with Geotab’s SEO & Digital Experience lead, the AI Data and Evaluation Analyst, the AI Agent Engineer, and the Content Marketing team to collectively improve Geotab’s position on AI search platforms. To be successful in this role, you will be a continuous learner with strong communication skills and the ability to train colleagues on AI content best practices and document standard operating procedures. In addition, the successful candidate will have strong analytical and technical skills, with a deep understanding of AEO principles and the ability to interpret data from AI analytics to identify content gaps and trends.

How you'll make an impact:

Create content designed to positively influence LLM engines across key AI metrics like Visibility, Sentiment, and Citations.
Track performance and engagement of digital content, manage content performance dashboards, and perform regular content audits.
Lead the continuous improvement process of digital content guided by AI analytics tools and best practices.
Monitor user interactions to identify content gaps and misconceptions, and promptly address them through update processes.
Work closely with the SEO & Digital Experience lead to align AI content workflows with overarching SEO/AEO strategy and targeted keyword research.
Assist in AI-focused competitive analysis of competitor content online, monitoring performance and identifying countermeasures.
Train colleagues and partners on AI content best practices and create comprehensive documentation for standard operations procedures.
Work with the AI Data and Evaluation Analyst and AI Agent Engineer to develop specialized content agents for AEO.

What you'll bring to the role:

5+ years of experience leveraging content tools and analytics platforms for performance analysis and implementing SEO/AEO best practices within content workflows.
Proven track record of managing and optimizing content within Content Management Systems (CMS) and/or Digital Asset Management (DAM) systems.
Bachelor's degree in SEO & Digital Marketing, UX writing, Technical Writing, Information Technology, or a related discipline.
Deep understanding of AEO principles, LLM information processing, and the impact of content on Visibility, Sentiment, and Citations.
Strong communication skills with previous experience training others or documenting Standard Operating Procedures (SOPs).
Conceptual understanding of RAG, tool/function calling, and multi-step workflows; familiarity with frameworks like LangChain or LlamaIndex is a strong plus.
Ability to travel approximately 10% between local offices, including quarterly HQ visits and industry training.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

This posting is for an existing vacancy.

Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.

#LI- Remote

The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.

Hiring Range

$83,100—$102,700 CAD